What's up with rugby fashion?

As a former/part-time colony dweller, I've never been that impressed by the British. Except that one time when my mate Paul did a stand-up comedy set back in the Obz days and cracked some wicked-funny AIDS jokes. But that was then. So I'm a little curious as to the British shop aura about the intersection of Bleecker and Charles Streets in NYC. An intersection-aura, if you will.

Within about a 25m radius of one another there is a Ralph Lauren Rugby store, a Gant Rugger store (amusing) and a Burberry Brit store (in case Burberry wasn't British enough for you already it's now more British) . These are not seasonal clothing collections, they are fully fledged sub-brands. Actually Gant Rugger looks more like American-preppy-plaid-tending-toward-baseball but I nevertheless sense that there is some unspoken and rather permanent equity to being British right now, at least in the US.

I won't say it's a trend because I haven't really seen people adopting the look quite as much as I have seen stores popping up, so I can only describe this as a rather insistent aesthetic.


Try not to laugh... I mean, cool logo bro.


Nobody's laughing now


"Mine's just a few blocks from here - what do you say? Did I mention I'm British?"