Monday, 9 January 2012

A man after my own heart

Rob Campbell just said some amazing shit that I'm pretty sure I coincidentally said too this morning at a meeting with Anomaly.

Primarily this:

"Maybe if we just got on with what brands and society actually wanted and needed from us, we’d end producing more great commercially creative ideas than proprietary bullshit."

and this:

"Too many companies care more about the process than what the process delivers."

and this:

"I’m not talking about creative awards or effectiveness papers that have made a ‘degree of change’ sound like the second coming of Jesus … I’m talking about doing stuff that fundamentally – and undeniably – shifts the needle."

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