Thursday, 13 September 2012
This Apple hating has to stop
I just came off this appalling diatribe by Dan Lyons.
Almost nobody, it seems, can manage a basic logical thought flow for all the rush of blood to the head around iPhone announcement time. Before making any kind of judgement, people really need to get over the idea that Apple owes them something.
What's that? They didn't innovate fast enough for your liking? They set such high standards in innovation and delightful design that you're feeling disappointed now? And that this is somehow newsworthy?
It's simply pointless looking at the Apple vs Samsung debate as a metric for judging comparative innovation. Patent laws are a joke, everybody knows that. Yes it's ridiculous that Apple can patent the round corners on their iOS icons. But Samsung are not without legal help. The laws are out there for any company to take advantage of. The battle you see is quite normal and very common in tech these days. You only have to look at Kodak, Motorola, etc.
Which brings me to my next point - just because you now know what the word innovation or interface means, does not mean you're allowed to use those words to generate clicks. And it does not mean that your idea of innovation (the bigger screened Samsung) is the correct idea of innovation.
Mr Lyons has no idea about the fundamentals of design. "Apple got where it was by taking bold risks. Now it has become a company that copies others and plays it safe." Well Mr Lyons they certainly took the risk of disappointing you.
When the iPhone 5 came out with more incremental but nonetheless noticeable improvements, personally, it tells me that they are EVEN MORE serious about making a good phone.
And more: "Today it's a Toyota Camry. Safe, reliable, boring. The car your mom drives. The car that's so popular that its maker doesn't dare mess with the formula." This is called unobtrusive design, among other good things. This is design. And is precisely what Steve would have wanted.
The iOS interface hasn't changed since 2007 because it's awesome. Just know this.
...Omega watches are great and all but you know those little hands on the face still just mostly go around in a circle. I'm wanting something a little more ENGAGING and INTUITIVE maybe, perhaps with a better INTERFACE. You know like maybe a fourth or fifth hand, or maybe just more diamond encrusting...?!