Sunday, 18 March 2012


Mercedes-Benz has BlueTec and BlueEfficiency, and VW has BlueMotion.

I don't really care what any of these names mean, but it's sort of interesting nonetheless. Interesting as to why we need to own colours that are in no way otherwise aligned with these brands. But there you have it - it's happening.

If you have to pick a colour though, I guess blue is the best option. Blue feels maybe like a gas flame or electricity or clean energy one way or another - without fighting over green.

Get in early to own colours nearest to green on the spectrum? Is that what's happening here? Interesting to see where things go from here. Like, in general...

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