I like the word Industrious better than the word Creative

Industrious implies:

a sense of the whole

a sense of purpose/goal oriented innovation

efficiency (an interesting aspect of creativity)

perhaps some relative advantage

business acumen (and how business is a fundamentally creative field)

it implies good intention (even if all you have done is create a new market for your product...to an extent)

and it necessarily implies creativity too

in the age of too much internet, attention deficit, bla bla, maybe people should slow down on the whole all-creativity-is-awesome idea, just a little, enough to get some perspective, I think we need it maybe.

Creativity is awesome, obviously ok guys...just saying why not lets mix it up a bit?