Thursday, 17 May 2012


For me, looking at the photos that I've liked on Instagram is like watching Baraka. Only it's better cos they're my mates and doing stuff I can relate to, not a sea of Asian-ish people flailing their arms in a particular direction.

To see the creativity and adventures of my friends around the world, in real time, puts me in a really good mood.

As an app it's perfect for now.

I love it because it kind of an anti-social media, anti-rushing, anti-firsties, less is more approach to what is fundamentally another gamified experience. The content has intrinsic quality and scarcity. It allows people to consciously appreciate and share the very smallest events in their day. The one social platform that makes you slow down instead of speed up.

A picture is worth a thousand words? It sure beats twitter for information depth, if not written wit.

It also makes quite a lot of people get genuinely better at, and more interested in, taking photos. I've seen some peoples' skills increase rather dramatically over a short period of time.

Instagram provides a lot of creative practice in trying to communicate ideas visually. There is a richness and abstractness of communication that not many platforms can compete with. It's not always about pure photography, it's about making a commentary of sorts.

And really, the only thing you do is think in pictures and like in likes. It's very spaced out. Perfect, really.

What I would love to see is an export function for the photos I have liked. I want to be able to show others these photos and possibly even integrate it (in some kind on non-kitsch way) with the photography in my house. Not an LCD frame that rotates photos every few minutes but maybe some kind of electronic wallpaper that links to the feed. Come now nerds, do it.

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